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This web site had the following in the web page, "Based in Narborough near Leicester we offer a first class local and long distance taxi and courier service." We noticed that the web page stated " Established since 1966 when car insurance was 29 and a taxi fare to Heathrow Airport was 12! We are committed to providing our customers a first rate experience." It also said " Our drivers are reliable, punctual and professional. All our drivers are CRB checked by the council and have passed strict medical checks." The header had leicester taxis as the highest ranking optimized keyword. It is followed by leicestershire, airport, and long distance which isn't as ranked as highly as leicester taxis. The next words narboroughtaxis.co.uk uses is courier. minibuses was included and could not be seen by search engines.